FourSquare Promotions
Companies may be wondering whether the work of claiming their listings and managing promotions on social check-in tools such as FourSquare actually work. Recently a client ran a Buy One Get One Free...
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Two Benefits of Facebook Business Page Update
Yesterday, Facebook announced changes to the layout of business pages and some additional features that give admins more control. Essentially, the new business pages will look and function more like...
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Wheat Thins Working Social Right
Have you seen the Wheat Thins Twitter commercials? Guys in a yellow van approach real people who have tweeted about the crackers and bring them a forklift full of the product. This is a great example...
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Driving Traffic: Social Media or Search Marketing?
The term “social media” seems to be popping up everywhere these days when it comes to advertising to consumers, and there is no doubt the buzz will continue to grow in 2011. Businesses both large and...
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Perspectives From The American Mum
As part of a recent social media assignment for our United Kingdom-based client Boden, we spent time talking face-to-face with several mothers about their social media behavior, online shopping...
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Navigating Facebook Places in a Franchise World
Facebook Places in its current state is a work in progress. They seem to be taking the approach of launching first and seeing where things lead. This practice is of course one that has certainly served...
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Google Plus Pages Are Here
After months of anticipation since Google Plus launched and immediately “kicked out the brands,” according to Google’s own Bradley Horowitz, Google Plus Pages are here! Bands, businesses, hotels,...
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Google Social
Google has introduced a number of new social extensions recently. I wanted to give a quick recap of what those are along with some clarifications. The first one is on the settings tab in the interface....
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Location3 Media Brings Home Two BMA Awards
Success in applying new and integrated digital marketing strategies to the company’s own campaign results in accolades. When leaders at Location3 Media signed up to attend the 2012 International...
View ArticleSocial Media Manager
Job Posting: SOCIAL MEDIA MANAGER (SMM) The SMM owns the entire life of a social media campaign for clients, from top to bottom. They are responsible for everything from strategy to reporting and...
View ArticleHow Much is a Facebook Fan Worth?
Monetizing the effect of social media efforts can be difficult. In an industry where every click can be recorded and every mouse movement tracked, it’s hard to accept that there’s no definitive metric...
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Digital Trends in the Automotive Industry
Photo Credit: Automobile Magazine You’re looking to purchase a new automobile. You have no allegiance to brand, style or model. You lean on your closest sphere of personal influence for advice;...
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Employee Klout Score Competition Heats Up
The Social Media Team at Location3 has been in a heated competition since the launch of our Klout Contest in July. Klout scores measure the amount of influence an individual has based on the whole wide...
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